Public policy and marketing research and practice [electronic resource] / Ronald P. Hill.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (55 min.) : color, sound)Subject(s): Marketing research -- Political aspects | Marketing research -- Social aspects | Marketing -- Government policy | Marketing -- Political aspects | Marketing -- Social aspects | Public interestOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Public policy process -- Precipitating events -- Policy development -- Evaluation and assessment -- New avenues of inquiry measurement, transdisciplinary research, impact, stakeholders, tipping points -- Challenging our view of consumption.
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Mode of access: World Wide Web.