Advances in observational research [electronic resource] / Amanda J. Broderick.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Qualitative market research: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (32 min.) : color, sound)Subject(s): Marketing research | Qualitative researchOnline resources: Click here to access online | SeriesAnimated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Comparing observation and non-observation research applications -- MRI & fMRI neurological observation -- Eye-tracking observation -- Neuroethics.
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Mode of access: World Wide Web.