Customer value assessment for value-based pricing [electronic resource] : developing successful product strategies / Bradley T. Gale.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Pricing on value: Publisher: London : Henry Stewart Talks, 2011Description: 1 online resource (1 streaming video file (56 min.) : color, sound)Subject(s): Consumer satisfaction -- Evaluation | Marketing -- Management | Pricing | Quality of products -- Evaluation | ValueOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Targeting Price and Performance Levels -- Managing Customer Value -- Performance for Price -- Customer Value Map -- Customer Value Mapping -- Relative Value -- Goodness of Deal -- Price-Performance Curve -- Fair-Value Price -- Neutral Price -- Value-Based Pricing -- Comparative Performance Scorecard -- Assemble Performance Measures -- Components of Overall Performance -- Key Buying Factors -- Benefit Attributes -- Product & Service Attributes -- Attribute-Level Performance -- Alternative Products -- Performance Evaluation Standards -- Product Differentiation -- Product Appraisal Table -- Assess Competitive Value -- Customer Value Assessment -- Attribute Importance Weights -- Benefit Segmentation -- Price-Performance Sensitivity -- Product Strategy Decisions -- Simulating Performance Changes -- Targeting Benefit Segments -- Developing Successful Product Strategies -- Customer Value Management.
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Mode of access: World Wide Web.