Cross-boundary marketing [electronic resource] : sensitivity to global convergence or global individualism? / Luiz Moutinho.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Exporting, international and global marketing management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Export marketing -- Management | International business enterprises -- ManagementOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: International trade -- Trends: globalization, market integration, labour markets and social change -- What Europe looks like -- Emerging economies coming out ahead -- The end of the multinational business model? -- Local sensitivity -- Global individualism -- Bottom-up approach -- 'Coopetition' gaining acceptance -- Managing in a borderless world -- Collaborative marketing and commerce -- International sourcing and procurement.
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Mode of access: World Wide Web.