From the 4Ps to the 4Es and a few other thoughts for the digital-age marketer [electronic resource] / Rory Sutherland.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Online advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (65 min.) : color, sound)Subject(s): Internet advertising | Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Thoughts for the digital-age marketer -- A new medium -- Utility applications -- Talkability -- The potency of channel preference –The importance of contextuality -- A Google for mood -- Twitter -- Gentle persuasion is the most effective way -- Less is cool -- Acceptable ubiquity -- Marketing is an equivalent form of investment -- Building value with information -- Advantages of digital advertising -- John Mackey -- Whole Foods.
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Mode of access: World Wide Web.