Mobile advertising [electronic resource] : engaging willing consumers : international cases & trends / Harald Neidhardt.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Mobile marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (46 min.) : color, sound)Other title: Mobile advertising : engaging willing consumers : international cases and trendsSubject(s): Cellular telephone advertising | Cellular telephones | Internet advertising | Internet marketing | Telemarketing | Text messages (Telephone systems)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Disruption in mobile markets -- Mobile market data -- Mobile ecosystem -- Fragmentation rules mobile -- The 4 E's -- Messaging -- Outdoor integration and innovation -- Mobile rich media content -- China case study -- Mobile viral marketing -- Smartphones on the rise.
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Mode of access: World Wide Web.