Proximity marketing [electronic resource] : background and best practices / Saul Kato.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Mobile marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (27 min.) : color, sound)Subject(s): Cellular telephone advertising | Cellular telephones | Internet advertising | Internet marketing | Telemarketing | Text messages (Telephone systems)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is proximity marketing? -- Mobile content hotspots -- How it works for the consumer -- Types of deliverable content -- Proximity technology -- Bluetooth basics -- Recipe for a successful Bluetooth campaign -- Measurement and statistics -- Detailed campaign report -- Pricing models -- New areas of innovation.
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Mode of access: World Wide Web.