Building permission-based relationships [electronic resource] : new methods for gaining opt-in / Michael Hanley ; co-speakers : Gerry Christensen, Diane Strahan, Chris Torbit, James Darcey, G.D. Ramkumar.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Mobile marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (73 min.) : color, sound)Subject(s): Cellular telephone advertising | Cellular telephones | Internet advertising | Internet marketing | Telemarketing | Text messages (Telephone systems)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Zoove StarStar (**) method of opt-in -- Evolution of direct response -- State of mobile marketing -- Direct response business model -- Benefits -- Common short codes -- What is the best way to mobilize your marketing campaigns? -- How does mobile marketing work for brands? -- Uses for common short codes -- IVR -- How can IVR be used in mobile marketing programs? -- Voice is simple -- Double opt-in and IVR -- Image recognition based opt-in for mobile marketing -- Advantages of image recognition opt-in -- Image recognition technology.
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Mode of access: World Wide Web.