How does search engine advertising work and why is it so important to get it right? [electronic resource] / Jim Brigden.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Online advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (26 min.) : color, sound)Subject(s): Internet advertising | Internet marketing | Web search engines | World Wide Web -- Subject accessOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Online advertising spend -- The power of search engine advertising -- Buying behavior -- Advertising through paid results -- Elements of success -- Appearing in natural results -- How do you get listed? -- Improve relevance -- Improve popularity -- Why it is important to get it right.
Access restricted to subscribers.
Mode of access: World Wide Web.