Online advertising formats [electronic resource] : a creatives viewpoint / Dave Bedwood.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Online advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (20 min.) : color, sound)Subject(s): Internet advertising | Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Too much talk of the format and not enough about the most important thing: what you put inside it -- Novelty of technology -- Think outside the bubble -- How to ruin an online ad in 9 steps.
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Mode of access: World Wide Web.