Convergence of media & mobile [electronic resource] : the power of mobile marketing and the maturing mobile channel / Michael Becker.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Mobile marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (34 min.) : color, sound)Other title: Convergence of media and mobileSubject(s): Cellular telephone advertising | Cellular telephones | Internet advertising | Internet marketing | Telemarketing | Text messages (Telephone systems)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: A brand and its use of mobile -- Viral web widget -- Mobile has reached mass adoption -- Mass media platform evolution -- Introduction to the mobile channel and marketing -- Mobile phone complexities -- Channels -- Customer lifecycle -- Sources of knowledge -- Guidelines -- Common short code administration.
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Mode of access: World Wide Web.