Mobile research in marketing [electronic resource] / Hairong Li.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Mobile marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (27 min.) : color, sound)Subject(s): Cellular telephone advertising | Cellular telephones | Internet advertising | Internet marketing | Marketing research | Telemarketing | Text messages (Telephone systems)Online resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Evolution of mobile research -- Characteristics of mobile research -- Barriers to deployment of mobile research -- Applications for a mobile survey solution -- Future issues of mobile research.
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Mode of access: World Wide Web.