How search engine optimisation works [electronic resource] / Danny Meadows-Klue.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: ; Henry Stewart talksBusiness & management collection. Online advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Other title: How search engine optimization worksSubject(s): Internet advertising | Internet marketing | Web search engines | World Wide Web -- Subject accessOnline resources: Click here to access online | Series (Digital marketing best practice) | Series (Online advertising)Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why is optimizing your site to be read by the search engines so critical? -- How search engines work -- How to get listed -- Factors determining position of a website in the listings -- Can the spiders access your site? -- Keyphrase research -- On-page factors: writing optimized text -- Off-page factors: link building and link equity -- How to monitor your position.
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Mode of access: World Wide Web.