Schindler [electronic resource] : applying knowledge-based marketing in Japan / Nigel Holden.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Schindler Group | Export marketing -- Management | International business enterprises -- Management | Knowledge management | Marketing -- Cross-cultural studies | Marketing -- Japan -- Case studies | Japan -- CommerceOnline resources: Click here to access online Summary: This case study examines the Swiss manufacturer Schindler and its knowledge-based marketing activities in Japan and Asia. When expanding into Asia, Schindler successfully developed a knowledge based international marketing strategy that fused company explicit knowledge (on products, technology and competition) with local tacit knowledge, to ensure the business approach was naturally market-specific.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Cross-cultural management: essential insights for international marketers.
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This case study examines the Swiss manufacturer Schindler and its knowledge-based marketing activities in Japan and Asia. When expanding into Asia, Schindler successfully developed a knowledge based international marketing strategy that fused company explicit knowledge (on products, technology and competition) with local tacit knowledge, to ensure the business approach was naturally market-specific.
Mode of access: World Wide Web.