The global marketing imperative [electronic resource] / Michael Czinkota.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Exporting, international and global marketing management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (49 min.) : color, sound)Subject(s): Export marketing -- Management | International business enterprises -- ManagementOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Trade growth -- Key benefits -- Changing power of governments -- Introduction to new rules of regulation -- New rules of competition -- Only best in class projects -- New meaning of targeting -- Focus on process thinking.
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Mode of access: World Wide Web.