How the older market is evolving internationally [electronic resource] : the UK market / Dick Stroud. The Australian market / Gill Walker. The U.S.A. market /Chuck Nyren. The Netherlands market / Arjan in't Veld.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to the older consumer: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (70 min.) : color, sound)Subject(s): Marketing | Older consumersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The status of UK 50 plus marketing -- The Australian perspective -- Advertising and marketing to baby boomers in the USA -- Marketing and advertising to the older consumer in the Netherlands.
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Mode of access: World Wide Web.