The 50-plus market [electronic resource] : the importance of demographics and geodemographics / John Rae.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to the older consumer: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (57 min.) : color, sound)Other title: Fifty-plus market : the importance of demographics and geodemographicsSubject(s): Geodemographics | Marketing | Older consumersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Introductory statistics on the 50-plus market -- Demographic changes 1991 to 2001 -- Spending power of the 50-plus -- Preferred use of spare time -- Segmenting the 50-plus market -- The future of the 50-plus market.
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Mode of access: World Wide Web.