Haggar [electronic resource] : making things right / Stephen Croncota.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to the older consumer: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s): Haggar Corporation | Marketing | Older consumersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The boomer man -- Gaining the boomer's trust and confidence -- TV commercials -- Breaking through -- Changing perceptions -- Haggar today -- Campaign results.
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Mode of access: World Wide Web.