The beyond mum [electronic resource] / Kevin Burke.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to women: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (38 min.) : color, sound)Subject(s): Mothers | Women consumers -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Motherhood -- What women want turned into a career -- A guy's perspective -- Pregnancy suit experience -- Mom project and Light Iris -- Draw today's mom -- Duality of motherhood -- Psycho: why we're scared -- Paying attention to behavior and attitude -- Consumer's power -- Mom's market -- Financial management in the household -- What's a marketer to do? -- Mom's circle of influence -- Moms online -- US adult internet users and penetration -- Mom bloggers -- Factors in evaluating online ads -- Online marketing communication preferences -- Personal email usage -- Books on marketing to moms -- Platforms to use.
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Mode of access: World Wide Web.