The web and the 50-plus [electronic resource] / Dick Stroud.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to the older consumer: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (29 min.) : color, sound)Other title: Web and the fifty-plusSubject(s): Internet | Marketing | Older consumers | Web 2.0Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Age and internet use -- Web 2.0 architecture -- Physiological ageing matters -- Web 2.0 applications -- Age distribution of users -- Enabling technologies -- Importance to marketers -- The future.
Access restricted to subscribers.
Mode of access: World Wide Web.