The value of HB in conjoint/choice analysis [electronic resource] / Bryan K. Orme.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Other title: Value of HB in conjoint / choice analysisSubject(s): Bayesian statistical decision theory | Conjoint analysis (Marketing) | Marketing researchOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Introduction to conjoint/choice analysis -- How HB has improved ratings-based conjoint methods -- Why HB has particularly benefited choice-based models -- Market simulation issues including IIA -- Practical considerations such as utility constraints and using proper priors.
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Mode of access: World Wide Web.