Trade-up, trade-down [electronic resource] : models for capturing change in consideration set / Mark Garratt.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (56 min.) : color, sound)Other title: Trade-up and trade-downSubject(s): Bayesian statistical decision theory | Marketing researchOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Pricing issues that arise in categories where there are differences in quality -- Introduction to a methodology for understanding budget constraints, price-value of product attributes and price power of superior goods -- Case studies in health and beauty, and consumer electronics categories -- Comparison to results obtained from standard choice and conjoint methods.
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Mode of access: World Wide Web.