TUM Library catalog › Details for: American Heart Association and the Pharmaceutical Roundtable

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American Heart Association and the Pharmaceutical Roundtable [electronic resource] / Stephen M. Adler and Hallie Leighton.

By: Adler, Stephen M [spk]Contributor(s): Leighton, Hallie. (Director of Branding & Strategic Partnerships, Charity Brands Consulting, USA) [spk]Material type: Film

FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (2 min.) : color, sound)Subject(s): American Heart Association | Charities -- Marketing -- Case studies | Charities, Medical -- United States -- Case studies | Health education -- Marketing | Heart -- Diseases -- Prevention | Social marketing -- Case studiesOnline resources: Click here to access online Summary: The case study reviews how the American Heart Association harnessed the collective power of several pharmaceutical companies to promote cardiovascular health messages across the US.

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Animated audio-visual presentation with synchronized narration.

Bite-size case study extracted from the talk: Results orientated cause marketing: the secrets of effective partnerships in corporate philanthropy.

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The case study reviews how the American Heart Association harnessed the collective power of several pharmaceutical companies to promote cardiovascular health messages across the US.

Mode of access: World Wide Web.