The evolving role of place branding in tourism marketing [electronic resource] / John Till.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Tourism marketing: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (13 min.) : color, sound)Subject(s): Place marketing -- Case studies | Place marketing -- Great Britain | Tourism -- Marketing | Tourism -- Great Britain | South Downs National Park (England)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Place brand influence tourism marketing -- Place promotion as a story -- Focusing on the experience -- South Downs National Park case study.
Access restricted to subscribers.
Mode of access: World Wide Web.