McDonald's in India [electronic resource] : how far should multinational companies go in adapting to local markets? / Anil K. Gupta.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (6 min.) : color, sound)Subject(s): McDonald's Corporation | Fast food restaurants -- Cross-cultural studies | Fast food restaurants -- India | Globalization -- India -- Case studies | International business enterprises | Marketing -- IndiaOnline resources: Click here to access online Summary: This case study looks at how multinational companies can adapt to meet the diverse needs of different markets around the world.Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Globalization of market presence.
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This case study looks at how multinational companies can adapt to meet the diverse needs of different markets around the world.
Mode of access: World Wide Web.