Alibaba [electronic resource] : the company that made eBay a dwarf / Xiaobai Shen.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (3 min.) : color, sound)Subject(s): Alibaba (Firm) | Creative ability in business -- China | Creative ability -- China | Creative thinking -- China | Electronic commerce -- China -- Case studies | International competition -- China | Internet auctions -- China -- Case studies | Internet marketing -- China -- Case studies | Technological innovations -- ChinaOnline resources: Click here to access online Summary: The case study discusses ecommerce company, Alibaba, as an example of innovative imitation in China. Alibaba reinvented the technology of eBay's online selling platform to include ingenious features such as a fraud-averting pay system. These features, and the consequent mega-success of Alibaba, exemplify the ability of Chinese companies to put their users' needs and concerns at the center of their products.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Innovation in China / by Xiaobai Shen.
Title from title frames.
Access restricted to subscribers.
The case study discusses ecommerce company, Alibaba, as an example of innovative imitation in China. Alibaba reinvented the technology of eBay's online selling platform to include ingenious features such as a fraud-averting pay system. These features, and the consequent mega-success of Alibaba, exemplify the ability of Chinese companies to put their users' needs and concerns at the center of their products.
Mode of access: World Wide Web.