Understanding the retail customer [electronic resource] / Jonathan Banks.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Retail marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Subject(s): Customer relations | Marketing | Retail tradeOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What are consumers concerned with and how does that impact their grocery purchasing? -- Four megatrends -- Retail trends -- Grocery store differentiators and the drivers of store equity -- Discussion of the importance of price, private label and the rise of the discounters.
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Mode of access: World Wide Web.