Pricing, reimbursement and market access issues in the United States and Europe [electronic resource] / Walter Colasante and Lee Blansett.
Material type:
FilmSeries: Henry Stewart talksBiomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (54 min.) : color, sound)Subject(s): Drugs -- Marketing | Pharmaceutical industry -- Marketing | Drug Industry | Marketing | Pharmaceutical PreparationsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from publisher's web site.
Contents: Different structures and philosophies: EU and US -- Fragmented health funding -- US expenditure -- Private payers shift costs -- Cost sharing -- Generics -- Risk of federal negotiations -- Biomarkers -- Is value based pricing clear? -- Pricing, reimbursement and market access issues in Europe -- Current and future reimbursement mechanisms -- Why EU states intervene -- the dynamics of price versus reimbursement -- Effective way of reducing the cost of healthcare -- Launching new products -- EU countries and mechanisms of controlling their budget -- Pharmaeconomics -- Cost utility analysis and quality adjusted life year -- Politics, ethics and future reimbursement systems.
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Mode of access: World Wide Web.