Online video advertising [electronic resource] / Tom Bowman.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Online advertising: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (49 min.) : color, sound)Subject(s): Internet advertising | Internet marketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The state of the market -- The advent of new video content and critical changes in consumer behavior -- What is possible today -- Current advertising possibilities and limitations -- Opportunities -- User insights -- Campaign management, pricing, standards and specifications.
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Mode of access: World Wide Web.