The multichannel challenge [electronic resource] : channel combining for wealth / Hugh Wilson.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Multichannel marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s): Internet marketing | Multilevel marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What senior non-marketers think of marketing -- The service profit chain -- Customer experience: beyond touchpoints -- Changes in the use of different channels -- Holistic experience of multichannels -- Channel integration -- Does multichannel integration matter? -- Multichannel insight -- Selling by bombardment -- Combining channels for wealth -- Integrated decision making.
Access restricted to subscribers.
Mode of access: World Wide Web.