Making multichannel change work [electronic resource] : realising the potential gain / Rod Street.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Multichannel marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (57 min.) : color, sound)Subject(s): Internet marketing | Multilevel marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How to organize for and implement changes in a multichannel strategy -- Building organization commitment for change -- Governance and management approach -- Metrics in the multichannel environment -- Aligning customers' channel use with the strategy.
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Mode of access: World Wide Web.