Organising for multichannel sales and marketing [electronic resource] / Bruce Carter.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Multichannel marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (31 min.) : color, sound)Other title: Organizing for multichannel sales and marketingSubject(s): Internet marketing | Multilevel marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is the benefit? -- Multichannel increases productivity through 'shift and lift' -- How can multichannel sales and marketing be used? -- How did we segment the market? -- How did we organize the desk based sales organization? -- Key to integrate the channels with common systems and measures -- Sample of coverage maps -- Key metrics -- Landscaping approach -- Siebel based account development plan.
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Mode of access: World Wide Web.