Product management and product elimination [electronic resource] / David R. Harness.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Financial services marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Financial services industry -- Marketing | Product elimination | Product managementOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: The financial services product -- Service product attributes -- Challenges caused by service product characteristics -- Product management -- Product lifecycle -- End stage product management -- Causes of product elimination -- Identification of an elimination candidate -- Removal process -- Product elimination stage model.
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Mode of access: World Wide Web.