Communicating and promoting financial services [electronic resource] / Steve Manton.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Financial services marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Financial services industry -- Marketing | Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: A challenging environment -- New issues and new marketing channels -- The impact of online -- Offline and online change -- Relevance -- Permanence -- Key marketing issues -- Marketing tactics -- Online advertising market share up -- The importance of online marketing for financial services -- Maximizing online and offline marketing -- Combining natural and paid marketing -- Targeting and accountability -- Measurability -- The importance of online marketing.
Access restricted to subscribers.
Mode of access: World Wide Web.