Internet banking [electronic resource] / Kathryn Waite.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Financial services marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Subject(s): Financial services industry -- Marketing | Internet bankingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Exploration of the factors facilitating and hindering adoption of internet banking -- Examination of patterns of use and characteristics of users of internet banking -- Theories relating to the use of self service technology and innovation diffusion.
Access restricted to subscribers.
Mode of access: World Wide Web.