Web 2.0 / social media [electronic resource] : the times they are a changing / Jim Hamill.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (56 min.) : color, sound)Subject(s): Internet marketing | Social media -- Marketing | Web 2.0Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is Web 2.0? -- Performance measures -- The customer experience of the brand -- Applications of Web 2.0 -- Internal and external use -- Business impact -- Web 2.0 in action -- Review and recommendation sites -- Building contacts and finding customers and partners -- Social network sites -- Sports marketing 2.0 -- Business opportunities and benefits -- Strategy development -- Balanced scorecard 2.0 strategy map -- Obstacles and barriers.
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Mode of access: World Wide Web.