Improving results from digital channels [electronic resource] / Matthew Tod.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (47 min.) : color, sound)Subject(s): Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Improving results from digital channels -- Monetary value of optimization -- Techniques for insight -- Choosing a web analytics tool -- Deploying a web analytics tool -- Using web analytics data -- Insight techniques -- Voice of customer -- Testing improvements -- Optimization process.
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Mode of access: World Wide Web.