Email marketing and E-CRM [electronic resource] / David Hughes.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (63 min.) : color, sound)Subject(s): Electronic mail messages | Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Advantages of e-mail marketing -- Finding the right broadcasting partner -- Bad e-mail marketing -- Bad e-mail marketing can be good e-mail marketing -- Non-line marketing -- Don't wave goodbye to direct mail -- Segmentation and personalization -- Registration: a critical part of e-mail marketing -- Transactional data -- Lifecycle marketing -- Click-stream data -- The landing page -- Think about the customer journey.
Access restricted to subscribers.
Mode of access: World Wide Web.