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Marketing Management

By: Kotler, Philip (Northwestern University)Contributor(s): Chernev, Alexander (Northwestern University) | Keller, Kevin Lane (Dartmouth college)Material type: Text

TextPublisher: United Kingdom Pearson Education Limited 2022Edition: 16th Edition , Global EditionDescription: 605p, ill., (also col.)ISBN: 9781292404813Subject(s): MarketingLOC classification: HF 5415 | .13.K64 2022

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Title notes

Item type	Current location	Call number	Status	Date due	Barcode
Books	TUM Main Campus	HF 5415.13.K64 2022 (Browse shelf)	Available		000158

contains Endnotes, Glossary, Name index, Company, brand and organization index , and subject index

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