Big markets for small companies [electronic resource] / Peter Enderwick.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Exporting, international and global marketing management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (53 min.) : color, sound)Subject(s): Export marketing -- Management | International business enterprises -- ManagementOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Assessment of the opportunities and challenges facing smaller countries and firms when doing business in the large emerging markets of Asia -- Importance and challenges of exporting -- Attraction of emerging markets in Asia -- Challenges of doing business in large emerging markets -- Alternative entry strategies -- Exporting assistance.
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Mode of access: World Wide Web.