Digital asset management ROI (return on investment) [electronic resource] / Mark Davey.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Digital asset management: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s): Business -- Databases -- Management | Computer files -- Management | Digital media -- Management | Knowledge management | Rate of returnOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: ROI as it relates to DAM -- Types of DAM -- What is ROI? -- Document management -- Audio of the future -- Content marketing -- Rich media -- Brand control -- Metadata -- The importance of the information -- Knowledge management (KM) -- Trends -- Common mistakes -- Recommendations.
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Mode of access: World Wide Web.