Search-based advertising and revenue management [electronic resource] / Özgür Özlük.

By: Özlük, Özgür [spk]Material type: FilmFilmSeries: Henry Stewart talksBusiness & management collection. Practical pricing and revenue management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (30 min.) : color, sound)Subject(s): Business planning | Industrial management | Internet advertising | Pricing | Revenue managementOnline resources: Click here to access online | Series
Contents:
Contents: What is online advertising? -- Revenue management questions in online advertising -- Online advertising from publisher's perspective -- Online advertising from advertiser's perspective -- Basic analytical models -- Research findings of practical interest.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: What is online advertising? -- Revenue management questions in online advertising -- Online advertising from publisher's perspective -- Online advertising from advertiser's perspective -- Basic analytical models -- Research findings of practical interest.

Access restricted to subscribers.

Mode of access: World Wide Web.

Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571