Switching banks [electronic resource] : gone but not forgotten / Ron Garland, Gavin Lees, Malcolm Wright.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Financial services marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (21 min.) : color, sound)Subject(s): Financial services industry -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Fresh insights into bank switching -- Brand switching perspectives from FMCG sector applied to bank brand switching -- Who are the bank switchers? -- Reasons for switching -- Answers to the basic 'customer recovery' question: 'now that you have a new bank, what are the chances of you resuming business with your old bank?'
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Mode of access: World Wide Web.