Rethinking innovation and design for emerging markets : inside the Renault kwid project / Christophe Midler, Bernard Jullien, Yannick Lung ; preface by Carlos Ghosn.
Material type:
TextPublisher: Boca Raton, Florida : CRC Press, [2017]Copyright date: ©2017Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781315177984; 9781351712040; 9781351712026Subject(s): Disruptive technologies -- India | Automobile supplies industry -- India -- Technological innovationsAdditional physical formats: Print version: : No titleDDC classification: 658.514 LOC classification: HD45 | .M53 2017Online resources: Click here to view.
Contents:
part 1. Incredible kwid -- part 2. Fractal innovation, frugal engineering, and emerging countries growth strategy.
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An Auerbach book--title page.
part 1. Incredible kwid -- part 2. Fractal innovation, frugal engineering, and emerging countries growth strategy.