How Boeing reframed its supply chain to build the Dreamliner [electronic resource] / J. Edward Russo.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (1 min.) : color, sound)Subject(s): Boeing Aerospace Company | Aeronautics, Commercial | Boeing 787 Dreamliner (Jet transport) | Boeing airplanes -- Design and construction | Business logistics -- Management -- Case studies | Risk managementOnline resources: Click here to access online Summary: This case study examines how Boeing used the tactic of "reframing" to galvanize a new relationship with its supply chain for the development of the Dreamliner aircraft - by framing them as partners rather than suppliers.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Making decisions.
Title from title frames.
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This case study examines how Boeing used the tactic of "reframing" to galvanize a new relationship with its supply chain for the development of the Dreamliner aircraft - by framing them as partners rather than suppliers.
Mode of access: World Wide Web.