Understanding business time-to-event problems using survival data mining [electronic resource] / Gordon S. Linoff.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Data mining: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s): Data miningOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Background on survival analysis from a data miner's perspective -- Introduction to key ideas in survival analysis: hazards, survival, competing risks -- Understanding survival and hazard charts -- Quantifying loyalty marketing program -- Voluntary and involuntary churn -- Forecasting.
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Mode of access: World Wide Web.