Cognitive foundations of entrepreneurship [electronic resource] : creativity and opportunity recognition / Robert A. Baron.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Entrepreneurship: Publisher: London : Henry Stewart Talks, 2011Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Subject(s): Cognitive psychology | Creative ability in business | Entrepreneurship -- Psychological aspectsOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Basic nature of cognition -- Limits of human cognition -- How information is stored in memory -- A cognitive perspective answers basic questions concerning entrepeneurship -- Cognitive biases -- Creativity -- The role of concepts in creativity -- Opportunity recognition -- Role of pattern recognition in opportunity recognition.
Access restricted to subscribers.
Mode of access: World Wide Web.