How Kelon and Haier innovated to attract the local Chinese market [electronic resource] / Xiaobai Shen.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (4 min.) : color, sound)Subject(s): Haier (Corporation) | Ke long ji tuan (China) | Creative ability in business -- China -- Case studies | Electric household appliances industry -- China -- Case studies | Electric industries -- China -- Case studies | Technological innovations -- ChinaOnline resources: Click here to access online Summary: The case study looks at locally developed washing machines in rural China that wash both food and clothing as an example of Chinese aptitude in innovating products that best fit the needs of target consumers.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Innovation in China.
Title from title frames.
Access restricted to subscribers.
The case study looks at locally developed washing machines in rural China that wash both food and clothing as an example of Chinese aptitude in innovating products that best fit the needs of target consumers.
Mode of access: World Wide Web.