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Low cost worlds and the airline industry [electronic resource] / Laurie A. Garrow and Stacey Mumbower.

By: Garrow, Laurie A [spk]Contributor(s): Mumbower, Stacey. (Graduate Research Assistant, Georgia Institute of Technology, USA) [spk]Material type: FilmFilmSeries: Henry Stewart talksBusiness & management collection. Practical pricing and revenue management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (25 min.) : color, sound)Subject(s): Aeronautics, Commercial -- Marketing | Business planning | Costs and cost analysis | Pricing | Reservation systemsOnline resources: Click here to access online | Series
Contents:
Contents: Low cost carriers (LCC) -- Lowering operating costs -- Market penetration and growth -- Internet booking -- Fuel efficiency and fuel expense -- Mergers and failure of airlines -- Business vs. leisure travelers -- Market segmentation -- The classical approach -- Airline pricing and competition -- Differences among LCCs -- LCCs strategies -- The future of revenue management.
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Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: Low cost carriers (LCC) -- Lowering operating costs -- Market penetration and growth -- Internet booking -- Fuel efficiency and fuel expense -- Mergers and failure of airlines -- Business vs. leisure travelers -- Market segmentation -- The classical approach -- Airline pricing and competition -- Differences among LCCs -- LCCs strategies -- The future of revenue management.

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Mode of access: World Wide Web.

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