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1.
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.

by Buttle, Francis | Maklan, Stan.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5 .B875 2015 (1).

2.
Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships / Daniel Lafrenière.

by Lafrenière, Daniel [author.].

Edition: 1st.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Productivity Press, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

3.
Branding through experiential marketing [electronic resource] : launch of "National Geographic" in an emerging country / Nükhet Vardar.

by Vardar, Nükhet, 1961- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

4.
Simulchanneling in banking [electronic resource] / John Ginovsky.

by Ginovsky, John [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

5.
Customer driven innovation [electronic resource] / Eugene Buff.

by Buff, Eugene [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

6.
The helpfulness of user-generated product reviews [electronic resource] : a retailer's perspective / Yue Pan.

by Pan, Yue [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

7.
The evolution of CRM [electronic resource] / Neil Woodcock and Merlin Stone.

by Woodcock, Neil [spk] | Stone, Merlin, 1948- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Other title: Evolution of customer relationship management.Online access: Click here to access online | Series Availability: No items available :

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